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Supporting our missions of women's empowerment and strong cultural relations, our Ambassadors are the heads and public faces of our campaigns and initiatives. They raise the profile of these works and use their own platforms and success to make a real difference. We work in tandem with our Ambassadors welcoming their input and ideas as we craft impactful, meaningful and effective campaigns.

Omar Bdour

Unlock Her Future


Yasmine Sabri

Unlock Her Future is a year-long campaign, with a mission of empowering young Arab girls, regardless of their backgrounds. This initiative seeks to provide opportunities for these young girls through universal access to basic healthcare and education. It is also working to educate and inform parents, guardians, and communities about the harsh obstacles facing young girls, and how they can help them overcome these challenges, including violence against them in the form of child marriage and so-called honour killings.

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